Paul Lenehan, Sienna Home Furnishings
We were delighted to assist Sienna Home Furnishings with their variable data (personalisation) project.
Sienna Home Furnishings wanted to communicate with 3 different categories of customers. We were able to merge their database with the artwork files so that each flyer was addressed to the relevant person. We additionally printed Sienna Home Furnishings branded fully addressed envelopes, in the same order as the main printing job, making insertion a simple task.
Having the necessary software and hardware to offer clients variable data (personalisation) has opened up an entirely new segment of customers to DVF. Many businesses need to communicate an update or a quarterly review to their customers and being able to achieve this using full colour and high definition photos with a personalised message vastly improves the results and the measurability of any campaign.
Any databases supplied to DVF must fully comply with current GDPR legislation.